SEO Fundamentals: Three Steps to Optimizing for All Search Engines
Setting up a website is only the first step in a digital campaign. In the world of e-commerce, ranking and strong search engine optimization is everything. The art and science of making web pages appear attractive to search engines is what separates a profitable venture from a ghost town. The higher your ranking, the more traffic your website receives; the more traffic you have, the more profit your website will generate.
Why Page One Matters
Studies consistently show that consumers seldom look at websites that don’t rank on the first two pages of search results. There is a staggering difference between the first and second page, and visibility drops off a cliff by page three. If you aren’t visible, you don’t exist.
Demystifying the “Black Box”
At first, SEO may feel like trying to rappel down the Grand Canyon, a scary world full of technical jargon. You might encounter terms that feel more like algebraic equations than marketing tools:
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Algorithms: Simply defined, these are a finite set of carefully defined instructions. Most computer programs are designed with strict algorithms to solve specific problems.
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Web Crawlers: These are the tools search engines use to browse the World Wide Web in a methodical, automated manner, looking for those underlying signals.
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Meta Tags: Special HTML tags written into the header that provide information about a web page, visible primarily to the engine rather than the user.
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PageRank: A specific link-analysis algorithm originally designed as an early benchmark for search. While it defined the early web, modern independent indexing has evolved far beyond it.
The Three Basic Steps to Success
The reality is that you can start to optimize your website without deep technical knowledge by focusing on three core pillars:
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Create a Content-Rich Site: The first step is to provide as much information about your product or service as possible. Engines crave substance.
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Keyword Intent: Fill your site with the “choice words” and phrases that will attract a web crawler’s attention because they match what users are actually typing into the bar.
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Strategic Submission: The final step is to submit your site to the search engine that will compliment it.
From Traffic to Action
Once you have mastered these basics, you must ensure your site is functioning at peak efficiency. High traffic doesn’t automatically equal success, you must convert those visitors into customers.
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